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  retail presentation

immersive display

The story of a season in a retail setting should be an experience for the customer. It's not just product—it's a mood brought on by eye-catching displays and just the right amount of emotion to capture the senses.

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brand reinvention

Alongside a talented team of merchants and creatives I delivered an entirely new visual representation of the Crate&Barrel brand.

From merchandise strategy to fixtures, we developed a focused, simplified approach

to showcase the best of the assortment

in a fresh format.

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concept
development

When asked to add more magic to the holiday season I lead the creative and visual team to create The Tree Lot - an entirely new presentation that quickly went from an in-store concept to an innovative omnichannel experience.

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